While the American cannabis industry has become a multi-billion dollar industry, looking at sales trend reports for the overall industry and consumers doesn’t always reflect local reality. From local 2025 cannabis sales data collected by our team at Peake ReLeaf cannabis dispensary, it’s clear that Maryland’s cannabis industry has some interesting shopping trends that are unique to only that market.
From a strong preference for flower and gummies and carts that are a full gram over half a gram, the data reveals the fascinating differences in retail cannabis purchases between customers.
Keep reading to learn more!
Product Category Trends: How Preferences Shifted in 2025
Flower Still Leads, But Buying Habits Changed
Unsurprisingly, cannabis flower has remained the top revenue driver throughout Peake ReLeaf’s catalog. While top-shelf flower can be appealing to some, the sales data shows that customers are shifting towards bulk flower purchases to get far more product for their dollar. Instead of Cannabis Cup-worthy quality, consumers are considering the value-per-weight amount more than a specific strain or terpene profile.
With many states having cannabis purchasing limits that exceed an ounce of flower and many stores having regular cannabis bulk flower specials, this has become a preferred method of purchasing.
Vapes: Convenience Continues to Win
Vapes rank second in overall revenue contribution. This suggests many concentrate consumers prefer the convenience of cartridges over raw extracts. The 1-gram cartridge is the clear category leader. Disposable vape pens are also gaining popularity.
And similarly to the bulk flower shoppers, vape consumers are also purchasing up to 2-gram disposable formats.
Consumables & Edibles: The Everyday Staple
For cannabis consumers with a sweet tooth or consumers who would prefer a smoke and vapor-less experience, edibles are a perfect product. Edibles are a high-volume and consistently potent product type, and gummies (chews) are leading this category by a huge margin.
If consumers either require higher cannabis doses or simply prefer the easily measurable amounts that come with edibles, they will be willing to pay more for higher potency.
Concentrates & Extracts: Targeted Growth Areas
Because of both consumer shopping trends and state regulations, there’s several cannabis product types that are considered concentrates and extracts. Yet, infused pre-rolls have become a standout performer as it combines the classic pre-roll with a concentrate that packs a powerful punch.
However, live resin products are becoming more popular with the very experienced consumers and their increasing purchases showcases that the use habits of consumers themselves and their preferences are starting to evolve.
Customer Loyalty & Shopping Behavior Insights
Online Ordering Took Off
Since adopting the easy-to-use iHeartJane platform, it’s helped Peake ReLeaf fulfill over 14,000 medical and 29,000 recreational online transactions for Maryland cannabis consumers. This platform has helped shoppers refine their purchases and find brands that best work for them.
This platform has also resulted in higher average cart value for online orders as opposed to walk-in purchases.
When Customers Actually Shop
Peake ReLeaf’s data has shown that the most popular shopping time windows are from 12:000 PM- 3:00 PM, with another surge of customers coming in at around 8:00 PM.
Because it’s the weekend and customers are more available, Fridays and Saturdays are understandably the most high-volume days of the week, but weekday traffic may also have its sporadic bursts of high traffic.
Medical vs. Recreational Spend
Peake ReLeaf data shows that recreational customers account for most individual transactions. However, medical patients purchase more products per visit on average.
This suggests different buying patterns between the two groups. Medical patients may purchase more consistently, while recreational consumers tend to buy based on preference or occasion.
Shopping Channels: What Customers Prefer
Throughout 2025, the data showed that although online cannabis ordering and even delivery options are available for some dispensaries, customers still prefer both in-store shopping and curbside pickup orders as their top shopping channels.
That could be because of a variety of factors, including the customer’s desire to speak with an experienced in-store budtender about the products and their possibilities. In fact, outbound cannabis deliveries actually went down in 2025, only further proving the data’s points.
Vendor & Brand Popularity at Peake ReLeaf
When it comes to customer popularity, there are a handful of brands that stand out among the rest. Verano, Culta, and GTI’s Good Green and Shine are brands that have become increasingly popular by utilizing and hosting in-store and pop-up events and activations to engage directly with customers.
Verano in particular is hosting a major activation event in March and Culta has become a key partner for promotions and targeted discounts. When it comes to cannabis shopping loyalty redemptions, Good Green & Shine are popular brands.
What Vendor Trends Tell Us
With those brands’ popularity among Maryland cannabis consumers, it shows the importance of regularly hosted pop-ups and in-store educational events that drive direct engagement and conversation with the customers.
When customers feel appreciated and engaged with and their brand/store loyalty is appreciated with occasional discounts and free products, they’ll be more likely to return for future shopping.
What These Trends Mean for Maryland Cannabis Consumers
As the Maryland cannabis industry evolves, so too are customer buying habits. Even if flower is purchased more than concentrates and gummies are more of a popular edible than chocolates, it’s clear that cannabis customers in 2025 most prioritize convenience, value, and familiarity with the brands over quality.
Ultimately, each state cannabis market has its quirks and idiosyncrasies, so it’s vital to study real and individual state data over trend predictions and generalizations.
Key Takeaways
- Flower continues to dominate overall market share and consumer preference.
- Bulk flower purchases are increasing in popularity.
- In concentrates, vapes and disposables are gaining traction due to convenience and discretion.
- Gummies remain the leading edible format because of precise dosing and ease of use.
- Higher-dose edible options are seeing increased demand.
- In-store shopping and curbside pickup are outperforming delivery.
- Delivery orders are declining for a variety of operational and consumer preference reasons.
- Brand engagement is strongest when education and value are clearly communicated.
- Clear, organized brand messaging often leads to higher engagement and stronger sales performance.
FAQ
- What’s the most popular cannabis product in Maryland right now?
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- Cannabis flower remains the top product category. Vapes and cartridges follow closely behind in second place. Brands like Verano, Culta, and GTI rank among the most popular. Their strong presence in in-store promotions and events contributes to that visibility.
- Are online orders worth using at Peake ReLeaf?
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- Because of how easy iHeartJane makes online cannabis shopping and a friendly team of budtenders that you can call for any cannabis-related questions you may have, online shopping at Peake ReLeaf is certainly worth using.
- Do medical patients shop differently than recreational customers?
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- Sales data from 2025 shows that recreational customers visit stores more often than medical patients. However, medical patients tend to purchase larger quantities per visit than recreational shoppers.
Shop What Maryland Is Buying at Peake ReLeaf Dispensary
If you’re interested in learning more about cannabis products and types, definitely please come visit the very professional and experienced team at Peake ReLeaf or visit us online! For convenience in shopping and for a detailed view of the whole menu, it’s highly recommended to use online ordering.
As a data-driven and customer-first dispensary, Peake ReLeaf operates and offers products for our customers based on those exact values.
*The contents of this blog are intended for informational purposes only. Always seek the advice of a physician or other qualified healthcare provider with any questions you may have regarding a medical condition.*
